Saba Ride Story

ABOUT US, VISION & MISSION

About Us

Saba Ride is more than just a ride-hailing taxi service; it’s a testament to the power of innovation and a commitment to addressing   the   daily   travel   challenges   that   people   face worldwide. We have invested nearly two years in developing the Saba Ride App, placing a strong emphasis on data protection and safety to ensure that our users have a secure and reliable transportation experience.

What sets us apart from the competition is our unwavering dedication to leveraging technology as a solution to our daily needs. Our platform brings drivers and users together, allowing them to enter into a virtual contract, revolutionizing the way people travel. We take pride in offering unique features, such as gender options for drivers and users, and an innovative bidding system that empowers users to choose a fare that suits them best while following drivers to counter-bid until a fair fare is agreed upon. At Saba Ride, everyone wins.

Our Mission at Saba Ride is clear: to provide a professional taxi travel   solution   that   leverages   world-class   technological innovation, delivering affordable fares for our users. We believe that transportation should be accessible to everyone, and our mission is to make it a reality.

Our Vision is to be a global leader in the ride-hailing industry, setting the standard for innovation, safety, and user experience. We see a future where transportation is not merely a service but a  fundamental  part  of  building  connected  and  thriving communities. We aim to be at the forefront of shaping this future.

Our Core Values:

-Technology-Driven:  We  believe  in  harnessing  the  power  of technology to improve everyday lives.

-Safety and Data Protection: We prioritize the safety and data protection of our users.

-Inclusivity: We offer gender options for both drivers and users, ensuring an inclusive experience for all.

-Fairness and   Transparency:   Our unique bidding system promotes fairness and transparency in pricing.

-Community-Centric:  We are passionate about building  a community of professional and dedicated drivers.

-Reliability:  We  believe  in being  there when  you  need  us, providing reliable transportation options 24/7, 365 days a year.

Brand Story

The formation of Saba Ride was inspired by a visit to Nairobi in November 2021, where the need for a homegrown ride-hailing solution became apparent. It was observed that all ride apps were owned by foreign companies, none of which were Kenyan or African. What started as a casual conversation with a Yellow taxi driver evolved into a mission to launch an African product.

Three months of intensive research and meticulous business development planning followed. Face-to-face meetings with current drivers for other app service providers provided eye-opening insights into the industry’s shortcomings.  Drivers shared their struggles – long hours, sleeping in cars, and the inability to spend time with their families due to high commission fees. These stories resonated deeply and became the driving force behind Saba Ride’s mission.

Saba Ride committed to offering better service with  low commission fees, ensuring that drivers could take home more of their earnings. Our commission fees are as low as 8%, the lowest in the industry. This commitment to drivers and users alike forms the foundation of our brand.

Looking ahead,   Saba Ride is committed to continuous innovation and expansion into new territories. We are dedicated to evaluating industry trends, developing growth strategies, and creating digital,  and traditional marketing campaigns that reflect our values and services. With a unique support and management team in every country we operate, we are poised to make a lasting impact on the ride-hailing industry.

D&H Media Services Pty Ltd and affiliates, 31st July 2024.

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